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“Green” Doesn’t Always Mean Clean — The Truth Behind ‘Natural’

Sunscreens

The skincare aisle is overflowing with products claiming to be “natural,” “eco,” or “reef-safe” but not all green labels are created equal.


What’s Hiding Behind the ‘Natural’ Label?

“Natural” is not a regulated term in most countries. That means brands can call their products “natural” even if they contain:

  • Synthetic preservatives like phenoxyethanol

  • Chemical UV filters hidden under obscure INCI names

  • Fragrance blends with undisclosed allergens or phthalates


And just because a product contains a few botanical extracts doesn’t mean it’s safe for the environment on your skin.


How to Spot Greenwashing:

  • Does the brand list full ingredient origins?

  • Do they certify claims like reef-safe, vegan, or organic?

  • Are their packaging and processes actually sustainable?


If the answer is no, that “natural” label might be a marketing trick, not a sign of integrity.


Pro Tip: Look Beyond the Label

Truly clean sunscreens are:

  • Mineral-based (zinc oxide or titanium dioxide only)

  • Non-nano

  • Fragrance-free or naturally scented with essential oils

  • Certified by recognised eco or vegan bodies


Green beauty should be more than a colour scheme it should be a promise.

 
 
 

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