“Green” Doesn’t Always Mean Clean — The Truth Behind ‘Natural’

Sunscreens

The skincare aisle is overflowing with products claiming to be “natural,” “eco,” or “reef-safe” but not all green labels are created equal.

What’s Hiding Behind the ‘Natural’ Label?

“Natural” is not a regulated term in most countries. That means brands can call their products “natural” even if they contain:

• Synthetic preservatives like phenoxyethanol

• Chemical UV filters hidden under obscure INCI names

• Fragrance blends with undisclosed allergens or phthalates

And just because a product contains a few botanical extracts doesn’t mean it’s safe for the environment on your skin.

How to Spot Greenwashing:

• Does the brand list full ingredient origins?

• Do they certify claims like reef-safe, vegan, or organic?

• Are their packaging and processes actually sustainable?

  
  

If the answer is no, that “natural” label might be a marketing trick, not a sign of integrity.

Pro Tip: Look Beyond the Label

Truly clean sunscreens are:

• Mineral-based (zinc oxide or titanium dioxide only)

• Non-nano

• Fragrance-free or naturally scented with essential oils

• Certified by recognised eco or vegan bodies

  
  

Green beauty should be more than a colour scheme it should be a promise.