“Green” Doesn’t Always Mean Clean — The Truth Behind ‘Natural’
- Kaoru Shinozaki
- Apr 8
- 1 min read
Sunscreens
The skincare aisle is overflowing with products claiming to be “natural,” “eco,” or “reef-safe” but not all green labels are created equal.
What’s Hiding Behind the ‘Natural’ Label?
“Natural” is not a regulated term in most countries. That means brands can call their products “natural” even if they contain:
Synthetic preservatives like phenoxyethanol
Chemical UV filters hidden under obscure INCI names
Fragrance blends with undisclosed allergens or phthalates
And just because a product contains a few botanical extracts doesn’t mean it’s safe for the environment on your skin.
How to Spot Greenwashing:
Does the brand list full ingredient origins?
Do they certify claims like reef-safe, vegan, or organic?
Are their packaging and processes actually sustainable?
If the answer is no, that “natural” label might be a marketing trick, not a sign of integrity.
Pro Tip: Look Beyond the Label
Truly clean sunscreens are:
Mineral-based (zinc oxide or titanium dioxide only)
Non-nano
Fragrance-free or naturally scented with essential oils
Certified by recognised eco or vegan bodies
Green beauty should be more than a colour scheme it should be a promise.
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